A/B tester

An A/B tester, also known as a split tester, is a professional who conducts experiments to compare two versions (A and B) of a web page, application, or marketing content.

Their role involves designing and implementing these tests to determine which version performs better in terms of user engagement, conversion rates, or other key performance indicators.

A/B testers analyze the results to make data-driven decisions and optimize digital assets for improved user experiences and outcomes.